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Tuesday, December 28, 2010

WeightWatchers unveils campaign for ProPoints plan


The ad breaks on Boxing Day (26 December), and kicks off a £28m investment to support the Weight Watchers brand in 2011.

The new ad showcases the WeightWatchers ProPointsplan in a campaign designed to attract and broaden the appeal to the brand’s core target audience of women aged 25 - 55.

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